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Book Reading with Anuja Chauhan |
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Book Reading and Interaction Siyahi organizes a reading and interactive session with Anuja Chauhan, author of the latest bestselling book - The Zoya Factor. Anuja has spent 14 years in advertising and came up with gems like Oye Bubbly and Yeh Dil Maange More. She is the executive creative director and vice-president of JWT, one of the largest advertising companies in India. The Zoya Factor This witty and absorbing book blends romance with cricket by setting it in the year 2010 during 10th ICC cricket World Cup. The story starts when a 27 year old advertising executive, Zoya Singh Solanki, shoots an ad with the 'Men in Blue' for a soft drink commercial. While having breakfast, the team is enlightened with the 'fact' that Zoya was born at the very moment when India won the World Cup in 1983. The players of ever-losing Indian team start believing that she is a lucky charm as her presence at the breakfast table is followed by victories on the field and absence leads to India's defeat. The situation further complicates when the cricket crazy Indians consider her as a national goddess. The style is modern and titillating which glues the reader to the book. Readers and Cricket enthusiasts to enjoy chuckling and chortling all the way through an evening full of self-deprecatory humour, smart quips, and pithy dialogues from a mad ad world! Join us for the reading session which will give you an insight to this entertainer, which is bound to give you a break!!! |
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